Every product is independently selected by obsessive editors. Like mattresses , glasses , bedding , and cookware , bras have become one of the most competitive products in the direct-to-consumer, start-up world, with several new brands popping up in recent years. So I judged each bra on a scale from 1—3 3 being the best on the following criteria:. Fit: I ordered all seven bras in my usual size for a fair comparison on how each brand fits.
I also wore each on the loosest hook which bra fitters recommend doing with new bras, and then making it tighter as the bra stretches out and looked to see if the band is flush against my skin, or does it ride up or feel restrictive? Can I adjust the straps for a comfortable fit? Is there any gaping or spillover in the cups? Comfort: Probably most importantly, how does the bra feel through a full day of wear?
Do I feel the need to immediately take it off when I get home at the end of the day, or is it comfortable enough to wear while lounging around? Invisibility: When paired with a fitted, medium-weight white T-shirt, does the bra disappear, or can I see the hooks, straps, or band?
Is there any spillover on the sides or in the back? Fit: 2 Comfort: 3 Support: 2 Invisibility: 3. Their wireless T-shirt bra quickly became one of my favorites of the bunch, and one I found myself reaching for on days when I wanted something easy to wear. The smooth band and lightly lined cups totally disappear under a T-shirt.
I found that it had enough support for me, but if you have larger breasts, you might want something with more structure. Fit: 2 Comfort: 3 Support: 3 Invisibility: 2. And this year, it launched a small collection of bras. Surprisingly supportive for a wireless bra, this one has a tight-fitting band even on the loosest of four hooks that helps hold everything up.
The full, lightly molded cups are lined with a perforated material that helps with regulating temperature and staying dry. I tried these out during the fall, but I imagine this would wick away the dreaded underboob sweat on a hot summer day.
One limitation of Tommy John bras is the sizing. But I found that with the larger cup, I had more gaping space between my chest and the bra that could be seen through a shirt.
Fit: 3 Comfort: 3 Support: 2 Invisibility: 2. A relative newcomer on the scene, Cuup was founded in by former Free People employees, who built the company around the idea of more inclusive sizing cup sizes go up to H. With a tastefully curated Instagram presence and millennial-friendly colors like dusty sage and red clay, Cuup makes some of the most aesthetically pleasing bras among the start-ups I tried.
The blush color is soft and dainty, and the gold-toned hardware makes it feel more high-end. Fit: 2 Comfort: 2 Support: 2 Invisibility: 3. Of all the companies here, ThirdLove has the widest size range, with cups from AA—I including half-sizes and bands from 28— It also stands out for having more skin-tone shades, compared to other brands that only offer beige, black, or bright colors.
Fans of ThirdLove bras note how the innovative, pleated strap design keeps the straps from slipping down your shoulders. I definitely appreciated this feature as I usually experience some strap slippage and also thought the straps were just nicer-looking than more regular ones. Like the Cuup bra, this one has elegant gold hardware. The cups are lower cut than some of the others I tried, pushing my breasts up and creating more cleavage.
At first glance, two-year-old Harper Wilde seems like just another company hopping on the start-up-bra bandwagon. Even at this lower price point, the Harper Wilde Base bra is thoughtfully designed and feels very solid.
It has underwire, softly molded cups, and the ability to easily convert to a racerback. Interestingly, the adjustable part of the straps is in the front not the back as usual. The brand sent me a sample, and it is, in fact, blissful. Fit: 3 Comfort: 2 Support: 2 Invisibility: 2. I tried the bra in a heather-gray color that, while very nice in a lived-in T-shirt sort of way, was slightly visible underneath a white shirt. Fit: 3 Comfort: 3 Support: 2 Invisibility: 3. Instead of adding new features to the game, Negative prides itself on stripping away things like extreme padding and over-the-top lace to create functional, yet beautiful, bras.
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Sign Out. Photo: Courtesy Harper Wilde. Photo: Courtesy of the retailer. Cuup The Scoop. Fit: 3 Comfort: 3 Support: 2 Invisibility: 2 A relative newcomer on the scene, Cuup was founded in by former Free People employees, who built the company around the idea of more inclusive sizing cup sizes go up to H.
Harper Wilde The Base Bra. Negative Stealth Mode Demi Bra. Tags: the strategist testing testing bras underwear clothing More. Most Viewed Stories. More Stories.